Friday, June 29, 2012

Automobile Logo Design

Presenting the business image completely and properly is done mainly by Logo of your company. Designing it is not as easy as it sounds, a designer must take care of many things. The three most basic aspects are quality, latest technology used and the motive that the logo is made for, these qualities makes it unique. A Logo should be relevant to the main business of any company.

Automobile Logo Designs

These type logos normally link themselves to the basic automotive parts like bikes, cars, trucks and their different components depending on the products or services any company is offering. Many Automotive companies like to also animate there design itself. For example in order to tell people that a certain company is making tire, this can be done by symbolizing tires in any automobile design.

Silent Features

Usually dark color combination are used in making automotive logo like black, red or dark blue because these colors not only make logo prominent, exciting and adventurous and that's what is needed in any automobile logo. These kinds of logos are usually made strong and reliable. Secondly the fonts that are used are usually freestyle or big fonts such as Gothic fonts etc. To improve this, they add a feel of sports to bikers and sports car drivers all over the world.

Tuesday, June 26, 2012

Uniqueness Can Work Wonders

Passion, Speed and attitude, these things altogether make an auto logo design. No matter if your business is about water boats, heavy trucks or aircraft supplies your corporate identity should appear as a style icon because only a stylish brand representation will grab the attention of automotive lovers to purchase what you offer.

When designing an automobile logo design you should remember that it should depict the exact business theme e.g.; if your company specializes in spare parts of heavy bikes then you may draw parts related to heavy bikes in your corporate identity, especially those ones that are most asked by automotive lovers. It is also important to use right colors in it in order to stay in this business theme. Red, black and blue are the best colors to put in your corporate identity as they depict the elements of power, speed and trendiness.

You can look at some car graphic design samples before starting to create your vehicle business identity as it is very important to gather all the information or inspirational piece of graphics to come up with a nice creation.

However, you must make sure that you don't re create something that has been made by some other graphic designer because this can probably cost your entire business name that you have earned, as it is a big mess to face someone who accuses you of copying his art work.

What is the nature of your particular industry and its USP that is unique selling proposition? USP when employed creates striking encroachment in the minds of the viewers. USP (Unique selling proposition) in your product is a unique expression which will assist in planting unique brand identity in the market.

Monday, June 11, 2012

The Science of Automotive Designs

The automobile industry is a multi-billion dollar industry, specific attention is paid to the design of an automobile and the art of designing automobiles has a lot of science involved to it. Designers need to even look at the ergonomics when they are designing the appearance of a car. The people working on the design of a car are called automotive engineers. Normally, these people hold degrees in industrial design or transportation design.

Developing the visual appearance and the overall aesthetics of the car is the major job criterion. It is further divided into exterior styling, interior styling and color and trim design. The design of the vehicle needs to be in harmony with all its functions and accessories. Exterior styling refers to the exterior shape, surfaces, proportions and the external design of the car. Virtual models are first created before the actual prototypes. The main purpose of interior styling is to provide maximum convenience and comfort to the passenger. The shape, proportion and surfaces are also important here. The instrumental panel, seats, doors, windows, dash board etc are fall under the broad category of interior styling. The color and trim design team is primarily responsible for researching, designing and developing all the colors and materials which will be used in the interior and exterior design of the vehicle. Often, these designs follow a particular theme or concept. With the advent of computers and technology, computer-aided design is used by graphic designers to design 3D models of cars.

Historically, automotive design was not as significant as it is today. In 1924, a turning point occurred when General Motors decided to make annual model changes and urged the customers to develop a need to replace their car each year. Alfred P. Sloan Jr., the head of General Motors, referred to the strategy as dynamic obsolescence whereas critics slammed it as being planned obsolescence. Ford did not adopt this strategy and hence by 1931 General Motors outsold Ford. After that period the design of the car has acquired utmost importance in the eyes of a customer and car manufacturers constantly update models, even if the underlying function and design of the car remain the same.

Tuesday, June 5, 2012

Sculpting in Automotive Art

If college students come home on spring break and tell their parents that they have decided to major in art and become a sculptor, many parents would be aghast. Their first thought would be how would they support themselves and next they would envision their child living at home forever. However, there are sculptors who are self-supporting and don't fit into the 'starving artist' category. And one industry that employs sculptors is automotive manufacturing. The concept of clay modeling in automotive design began at General Motors seventy years ago. Today automotive sculptors combine the designer's drawings with the engineer's specifications to create a three dimensional model.

Harvey Earl first introduced the idea of modeling sculptor's clay to produce three-dimensional models. Clay was more workable than the plaster and wood used previously so it permitted more flexibility and creativity. So sculptors as well as illustrators and engineers became an integral part of an automotive design team. However, when automotive art emerged as a fine art genre, some of the sculptors left the industry and started to freelance.

One of these is Steve Posson. Posson had majored in automotive design at the Art Center College of Design in California and did prototype bodywork for Jeep, Volvo and Renault. Now he has revived the ancient technique of lost wax casting to create bronze automotive sculptures. Lost wax is notable for capturing minute details. His sculptures usually feature people and scenery along with the automobile but still give an illusion of motion. He has exhibited his work at major shows such as the Pebble Beach Retro Auto, The Newport Beach Concours, the L.A. Roadsters Show, and The Grand National Roadster Show, to name a few. Steve also has many well-known corporate clients such as Petersen Automobile Museum, Ford Company, and Auto Aficionado Magazine.